Analysis of Potato Chips Market in the United Stated

Potato chips also known as crisps are a predominant part of the snack food market in English speaking countries and are mostly eaten in America. The usual American consumes about six and a half pounds of potato chips per year. Potato chips come in flavors of sour cream and onion, barbecue, salt and vinegar, and plain salt.

1. Frist of all, generally speaking, the potato chips market consists of retail sales of bagged snack products produced directly cuts of potatoes and does not include reconstituted potato snacks. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2012 annual average exchange rates.

2. Second, the US potato chips market had total revenues of $8,832.4m in 2012, representing a compound annual growth rate (CAGR) of 2.8% between 2008 and 2012.

3. Third, market consumption volumes increased with a CAGR of 0.6% between 2008 and 2012, to reach a total of 1,116 million kilograms in 2012.

4. Finally, the performance of the market is forecast to accelerate, with an anticipated CAGR of 3.1% for the five-year period 2012 - 2017, which is expected to drive the market to a value of $10,287.7m by the end of 2017.